Wednesday, January 02, 2008

Music Rising Stays the Course in 2008 Giving Hope for the New Year

Music Rising, a campaign founded in 2005 after the devastation from Hurrican Katrina continues to support the schools and churches of New Orleans and the Gulf Coast Region through its outreach efforts to replace musical instruments. Over 40,000 students and parishioners have been the recipients of Music Rising's aid through the Gibson Foundation's assistance. In its first phase, Music Rising assisted over 2,500 musicians. Photos attached are fof students at Andrew Jackson Elementary in New Orleans, one of the many schools helped by Music Rising, whic his administered by the Gibson Foundation.

About Music Rising:
The Music Rising campaign was launched in 2005 to replace musical instruments lost or destroyed by hurricanes in the Gulf Region. The initiative continues to aid those in need through its consistent efforts to aid professional musicians, churches and schools. Music Rising was formed in late 2005 by U2’s The Edge, legendary producer Bob Ezrin and Gibson Guitar Chairman and CEO Henry Juszkiewicz. Partners of the campaign represent the most diverse partnership in the entertainment industry and include MusiCares, Guitar Center, Musician’s Friend, Live Nation, Kennedy/Marshall, Ticketmaster, Hard Rock International, VH-1, MTV, Real Networks, ABC News Now, The NFL, Juliens Auctions, Toyota, Rolling Stone, Mr. Hollands Opus Foundation, ACT and the Bush-Clinton Katrina Fund. Former President Bill Clinton has even participated in press coverage for the campaign when he presented a Music Rising Gibson Les Paul guitar to a recipient in Baton Rouge, LA in 2006. Music Rising is the recipient of the prestigious 2005 HALO Award for Cause Marketing , the 2006 Billboard Humanitarian Award and the 2007 PRISM Awad. It has been recognized around the world by various media organizations. Music Rising is administered by the Gibson Foundation. For more information go to www.musicrising.org and www.gibsonfoundation.org